Clinical rigour at product speed.
A decade inside venture backed digital health as a senior clinician leader leading teams that delivered AI across clinical settings globally. I help companies and leaders build towards what matters in healthcare and help funders create the right conditions for success.
I've lived the challenges.
01The ProblemWhat it costs when clinical comes in too late.
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The digital health industry celebrates the wrong signals. Accuracy scores, engagement metrics, adoption curves. Easy to report, and none of it the same as health outcomes.
Most products are built by smart, motivated people. The problem isn't technology or intent, it's that the definition of value gets decided too late, in the wrong room, by people who aren't equipped to make it. Clinical input arrives at the end to sign off rather than at the start to shape decisions.
02The CostWhat it costs when this goes wrong.
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Builders and teams. Deals stall in procurement because the clinical story wasn't built into the product from the start. Safety and quality incidents surface late and expensively. Regulatory submissions take three times as long as they should.
Funders and investors. Portfolio companies report impressive activity metrics while missing the clinical outcomes that determine whether a health system buys, renews, or recommends. The gap between what was pitched and what actually works tends to stay hidden, until a renewal, audit or safety review brings it into the open.
03The SolutionThere's a better way to work, and I can help you build it.
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Clinical rigour and product velocity are not opposites. They are a function of how clinical, product, commercial, and regulatory work is set up to happen together. When I come in early, shaping product decisions rather than reviewing them at the end, teams ship faster, build stronger evidence, and arrive at conversations with commissioners, regulators, and investors with a case that stands up.
I work with founders, product leaders, and medical leaders to build that way of working, tuned to where your organisation actually is, not lifted from a framework.
Senior experience as a clinician, in industry and in policy
Where I focus.
Clinical and Product Integration
Level up how clinical, product, QARA, data science, and engineering teams make decisions together. The pre-deployment work on product quality and robust monitoring lets you ship at pace and catch the right things proactively, without becoming a bottleneck or safety becoming an afterthought.
Commercial and Clinical Alignment
As digital health companies scale, the sales narrative, the product roadmap, and the evidence strategy tend to drift apart. I bring them back into a single line, so what you're selling, what you're building, and what you're proving are the same story. Not a rebranding exercise, but product, commercial and evidence genuinely pulling the same way.
What it's like to work with me.
“Shubs has a way of connecting clinical thinking to product decisions… He'd shipped clinical AI at scale, led the teams, dealt with the tradeoffs. That credibility came through in every session. More importantly, the frameworks he introduced are still in use, still shaping how we think about quality and clinical impact. He was a real trusted partner and a genuinely brilliant collaborator.”
Doctolib
“Shubs helped shape a clear narrative drawing on first-hand experience and real-world implementation, one that we can take away into our discussions with researchers, policy makers, and other funders and that will inform our investment strategy going forwards.”
Technology Lead, Wellcome Trust
“Shubs always brings a huge amount of positive energy and enthusiasm to his work, is a strong connector and collaborator, a creative thinker, and a wonderful culture contributor.”
Ada Health
“Shubs helped us bring clarity and focus to both our value messaging and evidence generation strategy. We highly recommend working with Shubs.”
Sanome
My work.
Built and implemented medical quality and outcomes frameworks for Series B + companies that retained shipping velocity and generated evidence of effectiveness
Delivered keynotes to Tech and Product executive leadership to drive strategy and direction
Unified commercial narrative and impact evidence generation for a scaling clinical AI company
What I've delivered.
Delivering clinical impact across multiple contexts globally Led product delivery teams integrating regulatory certified clinical AI into health systems in US, Europe and Africa
Making clinical outcomes tangible for product teams
Established and implemented a clinical outcomes, risk and quality framework that levelled up the product development life cycle at one of Europe's largest health tech companies.
Clinical leadership that supports business outcomes
Fast embedding helped a UK startup restructure its evidence generation strategy, resulting in a successful funding round, regulatory certification and NHS procurement success.
I work with people who focus on what matters in healthcare
Digital health founders and their teams
When the clinical, product, commercial, and evidence challenges start to compound on each other, this is the engagement. I come in early, stay close, and build the ways of working that mean the next stage actually works.
See how I can help →Clinical and medical leaders
Whether you are a CMO setting clinical strategy or a medical lead carrying the weight of safety and evidence, I am a sounding board and a partner, helping you make the case to your board, put the right practices in place, and stand firm on the things that actually affect patients.
See how I can help →Philanthropy, foundations, and impact investors
I bring senior clinical-strategic perspective into diligence, portfolio support, and cohort programming, helping the organisations you back build toward outcomes they can stand behind.
See how I help investors →Building or backing digital health that has to hold up?
Get in touch →“Build the right thing.Build the thing right”Dr Shubs Upadhyay
Ready to build something the right way?
Whether you're building digital health that has to work in the real world, or backing the people who do, every conversation starts with what you're actually trying to build.
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