Clinical expertise, deployed where it counts.
Two practice areas, Clinical and Product Integration, and Commercial and Clinical Alignment, for organisations serious about building digital health that actually works.
For builders, and those who back them.
Digital health founders and their teams
You are building something that needs to work in clinical reality, not just in a demo. From early product decisions through to major health system procurements, I bring the clinical credibility, evidence strategy, and leadership depth that gets your product taken seriously by commissioners, payers, and the clinicians who actually have to use it.
- Fractional CMO and clinical leadership embedded in your teamClinical product strategy and evidence frameworks from day oneNHS, international, and payer market accessImpact narrative and positioning for buyers that need clinical proof
Philanthropy, foundations, and impact investors
You are deploying capital or grants into digital health and need to know whether it is going somewhere meaningful, and whether the organisations you fund have what it takes to deliver. I provide the clinical intelligence, due diligence depth, and impact frameworks that help you back the right work and help that work succeed.
- Clinical due diligence and honest portfolio assessmentImpact measurement frameworks that go beyond adoption metricsStrategic and clinical support for grantees building credibilityEvaluation of what a programme can realistically deliver
Build clinical value while shipping quality at speed.
Clinical and Product Integration
Harmonise clinical, QARA, and product teams. Say goodbye to death by approval and missed safety issues.
It's about building the right product, and building it properly. I level up how clinical, product, QARA, data science, and engineering teams make decisions together, so you ship at pace and catch the right things proactively, without becoming a bottleneck or letting safety become an afterthought.
Commercial and Clinical Alignment
Communicate what matters, and live it day to day.
As digital health companies scale, the sales narrative, the product roadmap, and the evidence strategy drift apart. I run sprints to unblock and re-align commercial, product, and clinical teams, so that what you're selling, what you're building, and what you're proving are the same story.
Not sure which practice area fits? Let's talk it through.
Get in touch →“I don't add clinical credibility as a final audit. I build it in from the start.”Dr Shubs Upadhyay
A process built on depth, not haste.
Listen
I begin every engagement by deeply understanding your context: not just the brief, but the pressures, histories, and blind spots that shape it.
Match
I identify the right approach and skill set for the specific challenge at hand, bringing in trusted independent specialists where the engagement calls for it.
Embed
I work with your team, not at them. My model is collaborative by design, and I transfer knowledge as I deliver.
Deliver
I am accountable to outcomes. Every engagement ends with something tangible: a strategy, a product, an evidence base, a deal.
Building or backing?
Let's talk.
Whether you're building a digital health product that needs clinical credibility, or investing in the organisations doing that work, every conversation starts with the outcome you're really after.
Get in touch →